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2025

Core Champs · Premium nutrition

Brand site and product authentication for a premium nutrition label.

Marketing site plus a per-unit QR product authentication system for a US-facing premium supplement brand.

Instant

Verification

Unique

Per-unit QR

Browser-only

Client install

Project

Year
2025
Industry
Premium nutrition
Duration
Multi-phase
Location
International · US-facing

Stack

  • Next.js
  • TypeScript
  • Tailwind
  • Postgres
  • QR pipeline

Challenge

Counterfeit supplements were eroding trust in the category. The brand needed a site that explained the product and a way for any customer to instantly verify a bottle was real.

Approach

A brand-led marketing site paired with a unique-code authentication system — one-time-use QR codes issued per unit, a browser-first verification flow with no app required, and suspicious-scan flagging on the backend.

Outcome

Customers can verify a bottle in under a second from the camera, and the brand has a defensible anti-counterfeit story it can put on every label.

From the client

The verification system is doing the quiet heavy lifting. Customers scan, get an instant answer, and our anti-counterfeit story actually has receipts now.

Operations lead

Premium nutrition · International

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